only need help with SWOT analysis and future strategy down at the bottom. The marketing product is Eco Friendly Washing Machine Pods********* Demographics (e.g. age, income, household composition, ZIP code): The business will adopt a differentiated targeting strategy, concentrating on consumers in their twenties and forties who are environmentally conscious and are willing to spend more for eco-friendly goods. This market is sizable enough to produce significant revenue, and the distinctive selling proposition of the product will resonate with the priorities held by the members of this demographic. Psychographics (e.g. attitude to product, to competition, to ads): The product will be positioned as a high-quality, environmentally friendly laundry detergent pod that is created from natural and biodegradable components. This will be the product's primary selling point. The marketing message will place an emphasis on the product's capacity to clean properly while also being environmentally friendly. Because of this, the product is the ideal option for customers who are concerned about the influence that their activities have on the environment. Current levels/ measures of customer satisfaction: Customer Satisfaction Score (CSAT). A survey that sent to customers after receiving the product. This will provide a real-time alert when a customer is not happy. Net Promoter Score (NPS) is a way to predict a customer’s future loyalty. Retention is a measure of the dollar value of customers that stop paying for your product in a specific period (monthly). If customers are satisfied with the product, they will likely continue to purchase more. Describe our loyalty program, efforts at CRM; if not applicable, leave blank: N/A This is what they buy: Buying behavior (e.g. frequency, only on sale, etc.): Customers will purchase the product monthly or bi-monthly depending on their laundry needs. An increase of purchases when the product is on sale will also happen. Many purchases will fall within the complex buying behavior. This is when customers will have a conscious decision to make an impact on the environment, research products, and select our product to buy. When our buyers buy, what channel do they prefer? Our eco-friendly washing machine pods are generally purchased online by our consumers, either from our website or from online retailers like Amazon, Flipkart. They also buy our merchandise from green retailers or supermarkets that stock green goods. When our buyers buy, do they seem to be price sensitive? Even though our consumers are ready to pay a premium for our environmentally friendly washing machine pods, they are nevertheless price conscious and may choose a less expensive alternative if the price difference is substantial. To guarantee that our product is priced competitively in the market while also reflecting its high quality and eco-friendly features, pricing strategies and promotions must be carefully studied. Possible customer issues to consider: What changes have we seen over time with our buyers, do we expect any in the future? The demand for environmentally friendly items, like our washing machine pods, has been on the rise over time. Customers are actively looking for products that are better for the environment as they become more ecologically aware. Going forward, we predict that this trend will continue and that consumer demand for eco-friendly goods will increase. In addition, we anticipate higher sales and a larger customer base as our brand becomes more well-known in the industry and we broaden our distribution networks. Why don't non-buyers buy? People who don't buy our product might not be aware of it or its advantages, or they might think it's too expensive when compared to conventional laundry detergents. They can be dubious about our product's efficacy or prefer the practicality of conventional laundry detergents. Through targeted marketing initiatives and promotions that highlight the efficiency and environmental friendliness of our product, we intend to overcome these obstacles. COMPANY Currently we are: **********What are we good at? Known for? Do a SWOT Analysis: ************ SWOT Analysis Favorable Unfavorable Internal (Corporate) External (Environmental) *******What do we want to become? Future strategy:
only need help with SWOT analysis and future strategy down at the bottom. The marketing product is Eco Friendly Washing Machine Pods*********
Demographics (e.g. age, income, household composition, ZIP code):
The business will adopt a differentiated targeting strategy, concentrating on consumers in their twenties and forties who are environmentally conscious and are willing to spend more for eco-friendly goods. This market is sizable enough to produce significant revenue, and the distinctive selling proposition of the product will resonate with the priorities held by the members of this demographic.
Psychographics (e.g. attitude to product, to competition, to ads):
The product will be positioned as a high-quality, environmentally friendly laundry detergent pod that is created from natural and biodegradable components. This will be the product's primary selling point. The marketing message will place an emphasis on the product's capacity to clean properly while also being environmentally friendly. Because of this, the product is the ideal option for customers who are concerned about the influence that their activities have on the environment.
Current levels/ measures of customer satisfaction:
Customer Satisfaction Score (CSAT). A survey that sent to customers after receiving the product. This will provide a real-time alert when a customer is not happy. Net Promoter Score (NPS) is a way to predict a customer’s future loyalty. Retention is a measure of the dollar value of customers that stop paying for your product in a specific period (monthly). If customers are satisfied with the product, they will likely continue to purchase more.
Describe our loyalty program, efforts at CRM; if not applicable, leave blank:
N/A
This is what they buy:
Buying behavior (e.g. frequency, only on sale, etc.):
Customers will purchase the product monthly or bi-monthly depending on their laundry needs. An increase of purchases when the product is on sale will also happen. Many purchases will fall within the complex buying behavior. This is when customers will have a conscious decision to make an impact on the environment, research products, and select our product to buy.
When our buyers buy, what channel do they prefer?
Our eco-friendly washing machine pods are generally purchased online by our consumers, either from our website or from online retailers like Amazon, Flipkart. They also buy our merchandise from green retailers or supermarkets that stock green goods.
When our buyers buy, do they seem to be price sensitive?
Even though our consumers are ready to pay a premium for our environmentally friendly washing machine pods, they are nevertheless price conscious and may choose a less expensive alternative if the price difference is substantial. To guarantee that our product is priced competitively in the market while also reflecting its high quality and eco-friendly features, pricing strategies and promotions must be carefully studied.
Possible customer issues to consider:
What changes have we seen over time with our buyers, do we expect any in the future?
The demand for environmentally friendly items, like our washing machine pods, has been on the rise over time. Customers are actively looking for products that are better for the environment as they become more ecologically aware. Going forward, we predict that this trend will continue and that consumer demand for eco-friendly goods will increase. In addition, we anticipate higher sales and a larger customer base as our brand becomes more well-known in the industry and we broaden our distribution networks.
Why don't non-buyers buy?
People who don't buy our product might not be aware of it or its advantages, or they might think it's too expensive when compared to conventional laundry detergents. They can be dubious about our product's efficacy or prefer the practicality of conventional laundry detergents. Through targeted marketing initiatives and promotions that highlight the efficiency and environmental friendliness of our product, we intend to overcome these obstacles.
COMPANY
Currently we are:
**********What are we good at? Known for? Do a SWOT Analysis: ************
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*******What do we want to become? Future strategy:
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