Critical Thinking In this chapter, you learned about theuse of geotargeting and its capability to more pre-cisely provide consumers with benefits such as pro-motions that are especially relevant and impactful toa particular group. Could geotargetting backfire fora company? What might be some examples wheregeotargetting has negative reactions or consequenc-es and what might be the impact on the company'simage?

Marketing holds utility for both the marketer and the customers. Marketer gets customers and their…

Answered: Critical Thinking In this chapter, you…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Who or what about Google do they see as a threat to Pinterest? Pinterest prioritizes the mobile phone market while designing new features and products.
What is an action plan? Why are action plans such animportant part of market planning? Why is it so important for marketers to break the implementation of amarketing plan down into individual elements throughaction plans?
In what ways does Google represent such a significant competitive risk to Pinterest? The most recent improvements and upgrades to Pinterest have been created with the growing market for smartphones in mind, right?
The discussion forum questions for this week are: 1. Have you used Uber, Netflix, Airbnb, or other on-demand service companies? 2. What is these services' appeal to consumers and companies? 3. Are there any negative consequences to the increased use of on-demand services?
How do you think this role and organisation will play to your strengths? Role is Marketing Manager Strengths are leadership, analytical decision making and creative thinking Please explain with example
Does Primark have a robust marketing strategy or was it just lucky enough to be in the right place at the right time? List the arguments both ways and decide which are the most convincing?
Please take into mind the following: Do you feel that advancements in marketing technologies such as big data and predictive analytics would have been successful ten to fifteen years ago? Is there a thought process behind this decision?
Name and discuss which part of the (two) 'environments' discussed in the course these belong to. Some may belong to more than one. What might be the marketing implication of these trends for a business? Choose any two of the four scenarios provided and give a specific example. Noticeable increase in pet ownership during the last two years of COVID in Australia and many countries War in Eastern Europe has diminished world wheat crop yields, leading to price increases 4 Government splashing cash and tax cuts in the lead up to an election Telstra buys 51% of Fetch TV (an aggregator subscription video service)
List and briefly describe 4 variables from the external marketing environment. Provide a brief description of how each of the variable that you list may be able to influence marketing decisions. For example, if you include "technology" as one of your variables from the external marketing environment, you could describe the manufacturing of micro chips that are in many of the products that people use daily, i.e., the camera in your vehicle that shows you what is behind you when you back up uses a micro chip. Many chips are manufactured internationally. Recently, Congress supported legislation that enhances production of micro chips here in the United States. Accessibility to micro chips, enhanced product features, such as rear view alerts for drivers, also enhances product development and innovation. All of the example impacts several aspects of marketing. Then, in your answer, you would list at least two aspects of marketing that can be impacted based on the information in the…
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identify the most appropriate model that the marketing manager at pnp would have explored to ascertain the competitive landscape and potential profitability of going live
Today, marketers cannot ignore consumers’ concerns about theenvironmental impact of the firm’s activities. Page 169What are some ofthe environmental concerns consumers have regarding marketingactivities? How can marketers address these concerns?

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