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Critical Thinking In this chapter, you learned about the use of geotargeting and its capability to more pre- cisely provide consumers with benefits such as pro- motions that are especially relevant and impactful to a particular group. Could geotargetting backfire for a company? What might be some examples where geotargetting has negative reactions or consequenc- es and what might be the impact on the company's image?

Critical Thinking In this chapter, you learned about the use of geotargeting and its capability to more pre- cisely provide consumers with benefits such as pro- motions that are especially relevant and impactful to a particular group. Could geotargetting backfire for a company? What might be some examples where geotargetting has negative reactions or consequenc- es and what might be the impact on the company's image?

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Critical Thinking In this chapter, you learned about the use of geotargeting and its capability to more pre- cisely provide consumers with benefits such as pro- motions that are especially relevant and impactful to a particular group. Could geotargetting backfire for a company? What might be some examples where geotargetting has negative reactions or consequenc- es and what might be the impact on the company's image?
Transcribed Image Text:Critical Thinking In this chapter, you learned about the use of geotargeting and its capability to more pre- cisely provide consumers with benefits such as pro- motions that are especially relevant and impactful to a particular group. Could geotargetting backfire for a company? What might be some examples where geotargetting has negative reactions or consequenc- es and what might be the impact on the company's image?
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