Homework Help is Here – Start Your Trial Now!
Business
Marketing
Critical Thinking In this chapter, you learned about the use of geotargeting and its capability to more pre- cisely provide consumers with benefits such as pro- motions that are especially relevant and impactful to a particular group. Could geotargetting backfire for a company? What might be some examples where geotargetting has negative reactions or consequenc- es and what might be the impact on the company's image?

Critical Thinking In this chapter, you learned about the use of geotargeting and its capability to more pre- cisely provide consumers with benefits such as pro- motions that are especially relevant and impactful to a particular group. Could geotargetting backfire for a company? What might be some examples where geotargetting has negative reactions or consequenc- es and what might be the impact on the company's image?

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
See similar textbooks
icon
Related questions
Question
Critical Thinking In this chapter, you learned about the use of geotargeting and its capability to more pre- cisely provide consumers with benefits such as pro- motions that are especially relevant and impactful to a particular group. Could geotargetting backfire for a company? What might be some examples where geotargetting has negative reactions or consequenc- es and what might be the impact on the company's image?
Transcribed Image Text:Critical Thinking In this chapter, you learned about the use of geotargeting and its capability to more pre- cisely provide consumers with benefits such as pro- motions that are especially relevant and impactful to a particular group. Could geotargetting backfire for a company? What might be some examples where geotargetting has negative reactions or consequenc- es and what might be the impact on the company's image?
Expert Solution
trending now

Trending now

This is a popular solution!

steps

Step by step

Solved in 2 steps

SEE SOLUTIONCheck out a sample Q&A here
Blurred answer
Similar questions
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning
SEE MORE TEXTBOOKS