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fast forward from the 1990s to the present: what major mistake did harley davidson make in its marketing strategy that led this company's sales and profits to stagnate in the 1980s? justify your decision by offering solid rationale in defense of your thoughts. (provide a hint-but could well risk giving the answer away-thus, not allowing you to think it through yourself. even so, it has something to do with their target market and the "stereotypical" harley davidson buyer.)

fast forward from the 1990s to the present: what major mistake did harley davidson make in its marketing strategy that led this company's sales and profits to stagnate in the 1980s? justify your decision by offering solid rationale in defense of your thoughts. (provide a hint-but could well risk giving the answer away-thus, not allowing you to think it through yourself. even so, it has something to do with their target market and the "stereotypical" harley davidson buyer.)

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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fast forward from the 1990s to the present: what major mistake did harley davidson make in its marketing strategy that led this company's sales and profits to stagnate in the 1980s? justify your decision by offering solid rationale in defense of your thoughts. ('ll provide a hint-but could well risk giving the answer away-thus, not allowing you to think it through yourself. even so, it has something to do with their target market and the "stereotypical" harley davidson buyer.)
Transcribed Image Text:fast forward from the 1990s to the present: what major mistake did harley davidson make in its marketing strategy that led this company's sales and profits to stagnate in the 1980s? justify your decision by offering solid rationale in defense of your thoughts. ('ll provide a hint-but could well risk giving the answer away-thus, not allowing you to think it through yourself. even so, it has something to do with their target market and the "stereotypical" harley davidson buyer.)
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