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Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Consider Piaget's model of organizational concepts. According to this model, information which does not fit into an existing schema will push an individual into a state of disequilibrium. Information that causes disequilibrium is, by the nature of the system, an unpredictable variable until it is categorized, and therefore, can cause anxiety.

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Talking about the paiget theory then, he says that person learn everything by exploring things and by experiencing it. The experience will give the person to have deep knowledge about the concepts and everything. 
He believes that person learns things with the passage of time. When person starts exploring and adapting the things, he will start learning more about it.

 

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