From a marketing perspective, the process by which individuals acquire the purchase and consumption knowledge and experience that they apply to future related behavior, which evolves and changes as consumers acquire knowledge from experience, observation, O Positive reinforcement O Perceptual blocking O Brand equity O Consumer learning O Brand loyalty

From a marketing perspective, the process by which individuals acquire the purchase and consumption knowledge and experience that they apply to future related behavior, which evolves and changes as consumers acquire knowledge from experience, observation, O Positive reinforcement O Perceptual blocking O Brand equity O Consumer learning O Brand loyalty

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Services differ from products because Cannot be forecast Are subject to labor rates Are dependent on labor They cannot be weighed and usually require interaction with a company