66) Mary has just graduated from university with a degree in operations research. Based on her education, Mary would be a good fit with a firm that sees information systems in primarily a ________ approach. A) technical B) behavioural C) sociotechnical D) liberal arts 67) Mario has just graduated from university with a degree in economics. Based on his education, Mario would be a good fit with a firm that sees information systems in primarily a ________ approach. A) technical B) behavioural C) sociotechnical D) liberal arts 68) Robert has just graduated from university with a dual degree in economics and computer science. Based on his education, Robert would be a good fit with a firm that sees information systems in primarily a ________ approach. A) technical B) behavioural C) sociotechnical D) liberal arts

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
icon
Related questions
Question

66) Mary has just graduated from university with a degree in operations research. Based on her education, Mary would be a good fit with a firm that sees information systems in primarily a ________ approach.

A) technical

B) behavioural

C) sociotechnical

D) liberal arts

67) Mario has just graduated from university with a degree in economics. Based on his education, Mario would be a good fit with a firm that sees information systems in primarily a ________ approach.

A) technical

B) behavioural

C) sociotechnical

D) liberal arts

68) Robert has just graduated from university with a dual degree in economics and computer science. Based on his education, Robert would be a good fit with a firm that sees information systems in primarily a ________ approach.

A) technical

B) behavioural

C) sociotechnical

D) liberal arts

69) In the past decade, Canada lost many manufacturing jobs to offshore, low-wage producers. But manufacturing is ________ part of Canadian employment business processes and digital systems.

A)  the biggest

B) still a large

C) a growing

D) now a very small

70) The use of information systems because of necessity describes the business objective of

A) survival.

B) improved business practices.

C) competitive advantage.

D) improved flexibility.

71) Trimac's implementation of a Web-based digital dashboard to provide managers with real-time information such as customer complaints is an example of

A) improved flexibility.

B) improved decision making.

C) improved efficiency.

D) customer and supplier intimacy.

72) The move of retail banking to use ATMs after Citibank unveiled its first ATMs illustrates the use of information systems to achieve which business objective?

A) improved efficiency

B) customer and supplier intimacy

C) survival

D) competitive advantage

73) An information system can be defined technically as a set of interrelated components that collect, process, store, and distribute information to support

A) decision making and control in an organization.

B) communications and data flow.

C) managers analyzing the organization's raw data.

D) the creation of new products and services.

74) The three activities in an information system that produce the information organizations use to control operations are

A) information retrieval, research, and analysis.

B) input, output, and feedback.

C) input, processing, and output.

D) data analysis, processing, and feedback.

75) Order data for baseball tickets and bar code data are examples of

A) raw input.

B) raw output.

C) customer and product data.

D) sales information.

Expert Solution
steps

Step by step

Solved in 5 steps

Blurred answer
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning