The market researchers at AlHana Foods gather daily sales data and sort it by product line and region. With the help of sophisticated tools and techniques, they develop the data needed by marketing managers to evaluate the market share of the company's different products and also to gain valuable market insights. This mix of people and procedures at AIHanaFoods that generate actionable marketing insights represents a[No] Select one: O a. strategic planning system O b. marketing information system O c. product mix O d. enterprise planning system
The market researchers at AlHana Foods gather daily sales data and sort it by product line and region. With the help of sophisticated tools and techniques, they develop the data needed by marketing managers to evaluate the market share of the company's different products and also to gain valuable market insights. This mix of people and procedures at AIHanaFoods that generate actionable marketing insights represents a[No] Select one: O a. strategic planning system O b. marketing information system O c. product mix O d. enterprise planning system
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 2DYMP
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![The market researchers at AlHana Foods gather daily sales data and sort it by product line and region. With the help of
sophisticated tools and techniques, they develop the data needed by marketing managers to evaluate the market share
of the company's different products and also to gain valuable market insights. This mix of people and procedures at
AIHanaFoods that generate actionable marketing insights represents a[No].
Select one:
O a. strategic planning system
O b. marketing information system
O c. product mix
d. enterprise planning system](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2Fcb4c15b4-d0d6-4b67-9825-73802ddc23c5%2F4208fca1-0b2c-49ec-97b2-4aa9cbb841e2%2Fq7ulsuf_processed.jpeg&w=3840&q=75)
Transcribed Image Text:The market researchers at AlHana Foods gather daily sales data and sort it by product line and region. With the help of
sophisticated tools and techniques, they develop the data needed by marketing managers to evaluate the market share
of the company's different products and also to gain valuable market insights. This mix of people and procedures at
AIHanaFoods that generate actionable marketing insights represents a[No].
Select one:
O a. strategic planning system
O b. marketing information system
O c. product mix
d. enterprise planning system
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