Critical Thinking One of the criteria for a usable market segment is its size. This chapter suggested that to be usable, a segment must be large enough to be profitable now and in the future and lhal some small segments gel ignored because they can never be profitable. So how large should a segment be? How do you think a firm should go aboul determining if a segment is profitable? Have technological advances made it possible for smaller segments to be profitable? Do firms ever have a moral or ethical obligation to develop products for small, unprofitable segments? When?

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