What do you think are the most important? For your reflection assignment, select a product (or service) or your favorite brand. From a consumer perspective, list the five most important aspects/characteristics/attributes that make it your favorite/preference. Knowing those, become a marketer of your favorite product/service/brand, what are the five important things you can do to continue providing “value” to your customer base? After you list them, compare them. Provide a short analysis of your findings. Are they reasonable to achieve? Are they costly to attain?
We are all consumers. To be effective marketers, we sometimes need to think like consumers. That is why we do so much research into our customer segments; to ask those important questions “why do you like us.”
Now, think of your favorite product/service or brands. Think about why they are your favorite brands. What are the reasons why they provide you so much value? Now, start to think about your definitions of value? What do you think are the most important?
For your reflection assignment, select a product (or service) or your favorite brand.
From a consumer perspective, list the five most important aspects/characteristics/attributes that make it your favorite/preference.
Knowing those, become a marketer of your favorite product/service/brand, what are the five important things you can do to continue providing “value” to your customer base?
After you list them, compare them. Provide a short analysis of your findings. Are they reasonable to achieve? Are they costly to attain?
Trending now
This is a popular solution!
Step by step
Solved in 3 steps
