Instruction: THERE ARE SUB-TOPICS IN EVERY CHAPTER. PLEASE MAKEREACTION/REFLECTIN IN EACH TOPIC AND ITS SUBTOPICS.B. An Overview Strategic Green Planning1.Green Marketing Planning2.Incorporating a Green Perspective into a Mission3.Delivering value to all stakeholders4.Factors of environmental needs development

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Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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