Choose your healthcare facility, system, organization, etc. to develop a strategic plan that addresses the following components:   Mission statement   Vision statement   Core values   SWOT analysis   Grand strategies or long-term strategic priorities   The operational and tactical plans   Key performance and evaluation indicators   Change management plan, which includes the following:   The size of the change and its impact on the community and the organization   Organization's readiness for change   Change management strategy.   Team structure and responsibilities   Sponsor roles and responsibilities   Planning and implementation   Communications plan   Change management resistance plan.   Training plan   Incentives and celebrating successes.   Timeline/schedule of activities   Budget for change management

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Choose your healthcare facility, system, organization, etc. to develop a strategic plan that addresses the following components:

 

Mission statement

 

Vision statement

 

Core values

 

SWOT analysis

 

Grand strategies or long-term strategic priorities

 

The operational and tactical plans

 

Key performance and evaluation indicators

 

Change management plan, which includes the following:

 

The size of the change and its impact on the community and the organization

 

Organization's readiness for change

 

Change management strategy.

 

Team structure and responsibilities

 

Sponsor roles and responsibilities

 

Planning and implementation

 

Communications plan

 

Change management resistance plan.

 

Training plan

 

Incentives and celebrating successes.

 

Timeline/schedule of activities

 

Budget for change management

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