Some companies do not see the marketing environment as uncontrollable. They take a A. wait-and-see; adapt to B. proactive; adapt to C. reactive; adapt to D. proactive; change E. reactive; change stance toward the marketing environment and develop strategies to C the environment.
Some companies do not see the marketing environment as uncontrollable. They take a A. wait-and-see; adapt to B. proactive; adapt to C. reactive; adapt to D. proactive; change E. reactive; change stance toward the marketing environment and develop strategies to C the environment.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
![Some companies do not see the marketing environment as uncontrollable. They take a
A. wait-and-see; adapt to
B. proactive; adapt to
c. reactive; adapt to
D. proactive; change
E. reactive; change
stance toward the marketing environment and develop strategies to
the environment.](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2Ffb46f7b1-950b-4548-8167-08cd039925f9%2Fc09e5bf6-5200-4d28-8036-a3b7d09f2d94%2Fancl8il_processed.png&w=3840&q=75)
Transcribed Image Text:Some companies do not see the marketing environment as uncontrollable. They take a
A. wait-and-see; adapt to
B. proactive; adapt to
c. reactive; adapt to
D. proactive; change
E. reactive; change
stance toward the marketing environment and develop strategies to
the environment.
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