Based on "Understanding Buyer Behavior'' and “Core concepts of marketing” Why are opinion leaders so important to marketers? Discuss how marketers could use this type of individual in prompting a decision.
Based on "Understanding Buyer Behavior'' and “Core concepts of marketing” Why are opinion leaders so important to marketers? Discuss how marketers could use this type of individual in prompting a decision.
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
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Based on "Understanding Buyer Behavior'' and “Core concepts of marketing”
Why are opinion leaders so important to marketers? Discuss how marketers could use this type of individual in prompting a decision. (Write the answer in 300 words).
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