Answered: 1. Guided by the elements in making an…

Business

Marketing

1. Guided by the elements in making an effective mission statement, think of a business that you want to put up som

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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1. Guided by the elements in making an effective mission statement, think of a business that you want to put up someday and formulate your own statement of mission. 2. Describe the marketing strategy process.

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