What is a company trying to achieve when it embarks on strategic planning?

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
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What is a company trying to achieve when it embarks on strategic planning?

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Strategic planning:

The strategic planning of an organization is the documentation and form a direction for the organization by assessing the current position and the position the organization likes to be in the future. The strategic plan gives detailed information on the vision, mission, and goals and the action plan to achieve them. A well written strategic plan is vital for an organization and its employees as it helps them direct their effort and dedication to achieve the desire.

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