You are required go though the case Crispy Krepe Doughnuts 2015 and propose a new mission statement for the organization based on 9 components of mission statement :(1) customers; (2)products and/or services; (3) markets; (4) technology; (5)survival, growth, and profitability; (6) philosophy; (7) selfconcept; (8) public image; and (9) employees. Which of the each components and explain; 1.Customers - Who are the firm’s customers? 2.products or services - What are the firm’s major products or services? 3.markets - Geographically, where does the firm compete? 4.technology - Is the firm technologically current? 5.concern for survival/growth/profits - Is the firm committed to growth and financial soundness? 6.philosophy - What are the basic beliefs, values, aspirations, and ethical priorities of the firm? 7.self-concept - What is the firm’s major competitive advantage? 8.concern for public image - Is the firm responsive to social, community, and environmental concerns? 9.concern for employees - Are employees a valuable asset of the firm?
1. You are required go though the case Crispy Krepe Doughnuts 2015 and propose a new mission statement for the organization based on 9 components of mission statement :(1) customers; (2)products and/or
Which of the each components and explain;
1.Customers - Who are the firm’s customers?
2.products or services - What are the firm’s major products or services?
3.markets - Geographically, where does the firm compete?
4.technology - Is the firm technologically current?
5.concern for survival/growth/profits - Is the firm committed to growth and financial soundness?
6.philosophy - What are the basic beliefs, values, aspirations, and ethical priorities of the firm?
7.self-concept - What is the firm’s major competitive advantage?
8.concern for public image - Is the firm responsive to social, community, and environmental concerns?
9.concern for employees - Are employees a valuable asset of the firm?
2. Quality of the writing of the proposed mission statement with Mission statement analysis –conclusion- Correct conclusion with reason.
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