1. Michel porter generic strategies facilitate firm to decide how to compete in a particular market place. Explain the three possible competitive strategies available for firms to compete in a particular industry or a market. 2. Explain the concept of strategic group analysis illustrating using a practical example.

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
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Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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1. Michel porter generic strategies facilitate firm to decide how to compete in a particular market place. Explain the three possible competitive strategies available for firms to compete in a particular industry or a market.

2. Explain the concept of strategic group analysis illustrating using a practical example.

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Introduction to the topic

Michel porter five forces model - 

1. Competitive rivalry - there are many competitors of a firm in the market so in this we consider these things like 

  • Number of competitors? 
  • Solid competitive strategy? 
  • Innovative in processing the order?
  • Difference in quality? 

2. Threat to new entry -  a company may earn profits when there are minimum number of firm but when the firm enters it will result in decrease the market share. 

3. Threat of Substitute - there are many firm which produces same good and Service it may lead to high competition in the market the market share will decrease. 

4. Suppliers power - it include the power of suppliers at what prices they are able to sell There good and Service to the customers. 

5. Buyers Power - It include the power of the buyers at what prices he is able to purchase the goods and services after bargaining with the suppliers. 

 

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