A large financial institution is losing market share to savvy upstart companies, and it has asked its top marketing executive to identify the main reasons for their sliding performance. Describe FOUR (4) barriers that might cause the marketing executive to poorly identify the problem(s), and include an illustrative example for each barrier.

A large financial institution is losing market share to savvy upstart companies, and it has asked its top marketing executive to identify the main reasons for their sliding performance. Describe FOUR (4) barriers that might cause the marketing executive to poorly identify the problem(s), and include an illustrative example for each barrier.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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