. Is being a market follower a good competitive strategy? Discuss the advantages or disadvantages of being a market follower and the factors to consider when pursuing this strategy. 2. Discuss the need to understand competitors as well as customers through competitor analysis
. Is being a market follower a good competitive strategy? Discuss the advantages or disadvantages of being a market follower and the factors to consider when pursuing this strategy. 2. Discuss the need to understand competitors as well as customers through competitor analysis
Chapter2: Planning, Implementing, And Evaluating Marketing Strategies
Section: Chapter Questions
Problem 2DYMP
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1. Is being a market follower a good competitive strategy? Discuss the advantages or disadvantages of being a market follower and the factors to consider when pursuing this strategy.
2. Discuss the need to understand competitors as well as customers through competitor analysis.
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