10. Discuss the creative challenges Intuit and the Wieden-Kennedy agency face in developing advertising campaigns for a tax preparation software product such as TurboTax Evaluate the creative strategy W-K used for the "It Doesn't Take a Genius to Do Your Taxes" and "Power of Free" campaigns that are discussed in IMC Perspective S-1. (LO S-2, 8-3, 8-4)
10. Discuss the creative challenges Intuit and the Wieden-Kennedy agency face in developing advertising campaigns for a tax preparation software product such as TurboTax Evaluate the creative strategy W-K used for the "It Doesn't Take a Genius to Do Your Taxes" and "Power of Free" campaigns that are discussed in IMC Perspective S-1. (LO S-2, 8-3, 8-4)
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
![10. Discuss the creative challenges Intuit and the Wieden-Kennedy agency face in developing advertising campaigns for a tax preparation
software product such as TurboTax. Evaluate the creative strategy W+K used for the "It Doesn't Take a Genius to Do Your Taxes" and
"Power of Free" campaigns that are discussed in IMC Perspective 8-1. (LO 8-2, 8-3, 8-4)
I](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2Fdc35fb71-2a15-4f2c-a939-a31a62ea8fb5%2Feb36384a-7d7b-4f6a-9e16-c8df5272ef07%2Fjeau9ek_processed.png&w=3840&q=75)
Transcribed Image Text:10. Discuss the creative challenges Intuit and the Wieden-Kennedy agency face in developing advertising campaigns for a tax preparation
software product such as TurboTax. Evaluate the creative strategy W+K used for the "It Doesn't Take a Genius to Do Your Taxes" and
"Power of Free" campaigns that are discussed in IMC Perspective 8-1. (LO 8-2, 8-3, 8-4)
I
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