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10. Discuss the creative challenges Intuit and the Wieden-Kennedy agency face in developing advertising campaigns for a tax preparation software product such as TurboTax Evaluate the creative strategy W-K used for the "It Doesn't Take a Genius to Do Your Taxes" and "Power of Free" campaigns that are discussed in IMC Perspective S-1. (LO S-2, 8-3, 8-4)

10. Discuss the creative challenges Intuit and the Wieden-Kennedy agency face in developing advertising campaigns for a tax preparation software product such as TurboTax Evaluate the creative strategy W-K used for the "It Doesn't Take a Genius to Do Your Taxes" and "Power of Free" campaigns that are discussed in IMC Perspective S-1. (LO S-2, 8-3, 8-4)

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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10. Discuss the creative challenges Intuit and the Wieden-Kennedy agency face in developing advertising campaigns for a tax preparation software product such as TurboTax. Evaluate the creative strategy W+K used for the "It Doesn't Take a Genius to Do Your Taxes" and "Power of Free" campaigns that are discussed in IMC Perspective 8-1. (LO 8-2, 8-3, 8-4) I
Transcribed Image Text:10. Discuss the creative challenges Intuit and the Wieden-Kennedy agency face in developing advertising campaigns for a tax preparation software product such as TurboTax. Evaluate the creative strategy W+K used for the "It Doesn't Take a Genius to Do Your Taxes" and "Power of Free" campaigns that are discussed in IMC Perspective 8-1. (LO 8-2, 8-3, 8-4) I
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