PZ cusson`s toilet soap category has not been doing very well in the market due partly to the intense competition it is facing from other brand of toilet soap as unilever and P & G. As a marketing consultant working to improve upon the performance of PZ Cusson`s soap brand, a) identify 4 market segment and purpose and describe at least two characteristics of the market segment indentify to the various bases for market segmentation b)with the aid of the McKinsey`s 7s framework conduct an internal environment analysis of any higher educationnnal istitutions in COVID-19 era and suggest how it could meander its way out of this unanticipated calamity to succeed

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
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PZ cusson`s toilet soap category has not been doing very well in the market due partly to the intense competition it is facing from other brand of toilet soap as unilever and P & G. As a marketing consultant working to improve upon the performance of PZ Cusson`s soap brand, a) identify 4 market segment and purpose and describe at least two characteristics of the market segment indentify to the various bases for market segmentation b)with the aid of the McKinsey`s 7s framework conduct an internal environment analysis of any higher educationnnal istitutions in COVID-19 era and suggest how it could meander its way out of this unanticipated calamity to succeed
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