The data presented was the result of the survey being conducted. Given the data below, make a summary analysis in a paragraph form on how the of study of Ice Cream-Saresa Flavored is feasible in the market. How often do you buy ice cream per week? • Once a week Which season do you prefer to eat ice cream? (Select all that applies) • Dry Season • Rainy Season What factors do you consider when buying ice cream (Select all that applies) • First - Flavor • Second - Price Do you know Saresa fruit? • Yes Have you tried eating a Saresa fruit? • Yes Are you willing to buy and try a Saresa-flavored ice cream? Yes If we have an ice cream store in CityWalk, will you visit our store? • Yes How much do you agree on the feasibility of the Saricé Krema business, a Saresa-flavored ice cream? Yes

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
icon
Related questions
Question
The data presented was the result of the survey being conducted. Given the data below, make
a summary analysis in a paragraph form on how the of study of Ice Cream-Saresa Flavored is
feasible in the market.
How often do you buy ice cream per week?
• Once a week
Which season do you prefer to eat ice cream? (Select all that applies)
•
Dry Season
•
Rainy Season
What factors do you consider when buying ice cream (Select all that applies)
First - Flavor
Second - Price
Do you know Saresa fruit?
• Yes
Have you tried eating a Saresa fruit?
• Yes
Are you willing to buy and try a Saresa-flavored ice cream?
• Yes
If we have an ice cream store in CityWalk, will you visit our store?
• Yes
How much do you agree on the feasibility of the Sarice Krema business, a Saresa-flavored ice
cream?
●
Yes
Transcribed Image Text:The data presented was the result of the survey being conducted. Given the data below, make a summary analysis in a paragraph form on how the of study of Ice Cream-Saresa Flavored is feasible in the market. How often do you buy ice cream per week? • Once a week Which season do you prefer to eat ice cream? (Select all that applies) • Dry Season • Rainy Season What factors do you consider when buying ice cream (Select all that applies) First - Flavor Second - Price Do you know Saresa fruit? • Yes Have you tried eating a Saresa fruit? • Yes Are you willing to buy and try a Saresa-flavored ice cream? • Yes If we have an ice cream store in CityWalk, will you visit our store? • Yes How much do you agree on the feasibility of the Sarice Krema business, a Saresa-flavored ice cream? ● Yes
Expert Solution
steps

Step by step

Solved in 3 steps

Blurred answer
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning