You sell manufacturing equipment for a Chinese company that imports the equipment into your country. You want to do a research project on potential brand names for a new product line, and have to choose among the following sampling ideas or projects. For each one, identify what type of study and sample you have, discuss the pros and cons, and then at the end, make a decision. Be mindful to present your information in a clear "1, 2 & 3" listing followed by a "DECISION:" in short concise and thorough answers. Stopping 200 people at a trade show and showing potential brand names to them to get their reaction. Hosting a breakfast or lunch at a trade show to get 3 groups of 10 to provide feedback to the names and logos. Send an email to your customers with a link to a URL that has the various names and let them
You sell manufacturing equipment for a Chinese company that imports the equipment into your country. You want to do a research project on potential brand names for a new product line, and have to choose among the following sampling ideas or projects. For each one, identify what type of study and sample you have, discuss the pros and cons, and then at the end, make a decision. Be mindful to present your information in a clear "1, 2 & 3" listing followed by a "DECISION:" in short concise and thorough answers. Stopping 200 people at a trade show and showing potential brand names to them to get their reaction. Hosting a breakfast or lunch at a trade show to get 3 groups of 10 to provide feedback to the names and logos. Send an email to your customers with a link to a URL that has the various names and let them
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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You sell manufacturing equipment for a Chinese company that imports the equipment into your country. You want to do a research project on potential brand names for a new product line, and have to choose among the following sampling ideas or projects. For each one, identify what type of study and sample you have, discuss the pros and cons, and then at the end, make a decision. Be mindful to present your information in a clear "1, 2 & 3" listing followed by a "DECISION:" in short concise and thorough answers.
- Stopping 200 people at a trade show and showing potential brand names to them to get their reaction.
- Hosting a breakfast or lunch at a trade show to get 3 groups of 10 to provide feedback to the names and logos.
- Send an email to your customers with a link to a URL that has the various names and let them
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