The tastes and habits of global consumers around the world are the same." Is the preceding statement true or false? Question 7 options: a) True b) False

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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"The tastes and habits of global consumers around the world are the same." Is the preceding statement true or false?

 

Question 7 options:

  a) True
  b) False
Expert Solution
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The correct option is b). False

Customer expertise is heavily influenced by a customer' number of expectations concerning universe. Perceptions are strictly psychological, because they're so engrained which will inhibit customers kind critically examining options, perpetuating established lifestyle habits. Businesses that attempt to persuade customers to change their behavior by regardless or disputing their values are troubled to compete.

Along with a broad range of products and services, client views differ dramatically from one marketplace to another. In contrast, among demographic teams who are typically thought to own identical attitudes and demands, such regional disparities are as vital.

 

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