This concern about the environment is one way that Walmart practices: a. Social responsibility b. Macroeconomics c. The marketing concept d. Environnemental services e. Social welfare
This concern about the environment is one way that Walmart practices: a. Social responsibility b. Macroeconomics c. The marketing concept d. Environnemental services e. Social welfare
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Walmart ran a series of ads in trade journals with the following headlines. “We’re looking for quality products that are guaranteed not to last”. What Walmart was in fact doing was asking it’s suppliers to develop more environmentally friendly products and to use material that could be recycled. This concern about the environment is one way that Walmart practices:
a. Social responsibility
b. Macroeconomics
c. The marketing concept
d. Environnemental services
e. Social welfare
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