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- Research a company such as L.L. Bean or MondelezInternational (formerly Kraft Foods) that has a number ofdifferent successful SBUs. What factors do you think makethese units—and this company—successful from a marketingstandpoint?What is a firms micro environment, and why is it important?3. Do you think one can succeed as an entrepreneur without knowing the dynamics of marketing products? Discuss. To what factors would you attribute his success of this happens?
- Explain the Five Forces Framework and Industry Profitability of Michel PorterCompare and contrast a four Ps approach to marketing versus the value approach (creating, communicating, delivering and exchanging value). What would you expect to be the same and what would you expect to be different between two companies that apply one versus the other approach? You are considering working for United Way upon graduation. Explain how the marketing goals, strategies, and markets for the nonprofit differ from a for-profit organization How has PepsiCo employed a product development strategy? Describe the value propositions the social networking sites YouTube and Facebook offer Web users.View some of Adidas' product lines (does not include subsidiaries' products): Footwear: Running shoesSkateboarding shoesSneakersFlip flops Apparel: T-ShirtsJacketsJerseysRun tightsSweatshirtsShortsSocksSport pantsSwimsuitsTrack pants Accessories: BagsGlassesHats How do these product lines fit the needs of different market segments?
- ‘Marketing to the bottom of the pyramid (BOP) offers opportunities to companies but at the same time ethical concerns surround the BOP marketing proposition.’ Critically discuss this statement.In details, what is the significance of marketing in business. mention marketing advantages and diadvantages and what are the future prospects of marketing?1.What is small business marketing?