Conduct a CSR assessment for Nestle. Develop the business case for CSR and review their current processes and operations. Select 1 (one) area of focus and identify a minimum of 2 (two) CSR initiative[s] that you will implement for your organization. In this section you must:Clearly identify the initiative chosen and develop the business case for selecting it. Look to your competitors here and determine how you can gain a competitive advantage.Discuss the Key Performance Indicator[s] for each and the measurement methods you will employ

Capitalism is very good in creating wealth but it is very poor in distributing that wealth.…

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17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Conduct a CSR assessment for Nestle. Develop the business case for CSR and review their current processes and operations.

Select 1 (one) area of focus and identify a minimum of 2 (two) CSR initiative[s] that you will implement for your organization. In this section you must:
1. Clearly identify the initiative chosen and develop the business case for selecting it. Look to your competitors here and determine how you can gain a competitive advantage.
2. Discuss the Key Performance Indicator[s] for each and the measurement methods you will employ

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