Research Boardriders Inc., and discuss its corporate social responsibility initiatives. For instance, a company may have standards in place such as; (1) a commitment to ethical business conduct, (2) the creation of a diverse, global workforce, (3) a dedication to eco-sustainability and to meeting its customers’ demands for eco-efficient products and solutions, (4) ensuring that its supply chain partners share in its Corporate Social Responsibility (CSR) commitments, (5) using its expertise in innovation to create opportunities for economic and social development in emerging economies, and (6) engaging in philanthropic and charitable activities.  Moreover, it has taken other measures and has a CSR department and publishes a CSR report.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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Research Boardriders Inc., and discuss its corporate social responsibility initiatives.

For instance, a company may have standards in place such as; (1) a commitment to ethical business conduct, (2) the creation of a diverse, global workforce, (3) a dedication to eco-sustainability and to meeting its customers’ demands for eco-efficient products and solutions, (4) ensuring that its supply chain partners share in its Corporate Social Responsibility (CSR) commitments, (5) using its expertise in innovation to create opportunities for economic and social development in emerging economies, and (6) engaging in philanthropic and charitable activities.  Moreover, it has taken other measures and has a CSR department and publishes a CSR report.

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