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Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Transcribed Image Text:5. In the market of Segment II, which brand (brand A) is the closest competitor of BlackBerry Pearl? Compare those two brands (BlackBerry and brand A) in terms of quality display and instant messaging availability Speed in accessing email CNET Editor's rating Display size Media quality Ease of use for navigation User friendliness O Motordla Q • Sony Ericsson M600i Quality of display Compact Ease of use for typing Camera quality -Comtortable to call Software seleclion Segment i Emait folders synchronizalion Patm Treg FOoD Fintsh Voice/call quality High prestige • Sidekick3 Segment II Brand image Push email availability • RIM BlackBerry Pearl value for money Product image Instant messaging availability • Nokia 9300 Average user rating (CNET) Segment i

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