ou have been put in-charge of a marketing unit for a Car Manufacturing Company (Proton). Use the Multi-attribute model to perform comparison on different attributes of the product against its competitors.       Attributes Importance Proton-SAGA Honda - CITY Toyota - Yaris Comfort         Value for money         Styling         Road-Safety         Drive         Engine         Durability         Maintenance       2. You have been put in-charge of a marketing unit for a Car Manufacturing Company (Proton). Use the Multi-attribute model to perform comparison on different attributes of the product against its competitors.       Attributes Importance Proton-SAGA Honda - CITY Toyota - Yaris Comfort         Value for money         Styling         Road-Safety         Drive         Engine         Durability         Maintenance           Also explain how you can utilize this data to change consumers’ attitude towards the brand?

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Forecasting

Forecasting is a methodology that uses historical data as inputs to make well-informed predictions about the course of future trends. Forecasting is the method of making forecasts based on historical and current data, most commonly by trend analysis. In the business world, forecasting is a basic statistical task. Forecasting is used by businesses to decide how to allocate their budgets or prepare for expected expenditures in the future. Forecasts help managers formulate and execute production plans by providing forecasts. The primary goal of forecasting is to make accurate predictions.