Read the statements below and follow the instructions carefully. A car cannot function without an engine. It will not start, and it will not move. Considering this, read the statement below and state if you agree or disagree and explain your answer. If a business is compared to a car, marketing is said to be the engine of the business. You must incorporate any ONE of the following into your response: •The 4P’s .

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Read the statements below and follow the instructions carefully.

A car cannot function without an engine. It will not start, and it will not move.

Considering this, read the statement below and state if you agree or disagree and explain your answer.

If a business is compared to a car, marketing is said to be the engine of the business.

You must incorporate any ONE of the following into your response:

•The 4P’s .

•The exchange between customers and businesses.

•Customer satisfaction.

•Profitability. 

Expert Solution
Step 1

Marketing, is a concept, which is defined as the kind of actions that a particular kind of organization commits in order to promote or sell its relevant products in the targeted market. In other words, marketing involves that kind of activity with the help of which the specific business can satisfy the needs or wants of a different number of consumers. It helps the different number of businesses in order to deliver the required or the compatible form of value to the consumers in the target market in the different forms of goods as well as services. If the proper form of the marketing function, is executed in the firm, then no one can stop that particular firm to grab a huge amount of profit in the current market world.

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