EBK ESSENTIALS OF MIS - 12th Edition - by LAUDON - ISBN 8220101459305

EBK ESSENTIALS OF MIS
12th Edition
LAUDON
Publisher: PEARSON
ISBN: 8220101459305

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Name: EBK ESSENTIALS OF MIS
Author: LAUDON
ISBN: 8220101459305

Chapter 1 - Business Information Systems In Your Career Chapter 1.1 - Why Are Information Systems So Essential For Running And Managing A Business Today?Chapter 1.2 - What Exactly Is An Information System? How Does It Work? What Are Its People, Organizational, And Technology Components?Chapter 2 - Global E-business And Collaboration Chapter 2.2 - How Do Systems Serve Different Management Groups In A Business, And How Do Systems That Link The Enterprise Improve Organizational Performance?Chapter 2.3 - Why Are Systems For Collaboration And Social Business So Important, And What Technologies Do They Use?Chapter 3 - Achieving Competitive Advantage With Information Systems Chapter 3.1 - How Do Porter's Competitive Forces Model, The Value Chain Model, Synergies, Core Competencies, And Network-based Strategies Help Companies Use Information Systems For Competitive Advantage?Chapter 3.4 - What Is The Role Of Business Process Management (bpm) In Enhancing Competitiveness?Chapter 4 - Ethical And Social Issues In Information Systems

Chapter 4.4 - How Have Information Systems Affected Laws For Establishing Accountability And Liability And The Quality Of Everyday Life?Chapter 5 - It Infrastructure: Hardware And Software Chapter 5.2 - What Are The Major Computer Hardware, Data Storage, Input, And Output Technologies Used In Business And The Major Hardware Trends?Chapter 6 - Foundations Of Business Intelligence: Databases And Information Management Chapter 6.3 - What Are The Principal Tools And Technologies For Accessing Information From Databases To Improve Business Performance And Decision Making?Chapter 7 - Telecommunications, The Internet, And Wireless Technology Chapter 7.3 - How Do The Internet And Internet Technology Work, And How Do They Support Communication And E-business?Chapter 8 - Securing Information Systems Chapter 8.1 - Why Are Information Systems Vulnerable To Destruction, Error, And Abuse?Chapter 8.4 - What Are The Most Important Tools And Technologies For Safeguarding Information Resources?Chapter 9 - Achieving Operational Excellence And Customer Intimacy: Enterprise Applications Chapter 9.2 - How Do Supply Chain Management Systems Coordinate Planning, Production, And Logistics With Suppliers?Chapter 9.3 - How Do Customer Relationship Management Systems Help Firms Achieve Customer Intimacy?Chapter 10 - E-commerce: Digital Markets, Digital Goods Chapter 10.2 - What Are The Principal E-commerce Business And Revenue Models?Chapter 10.3 - How Has E-commerce Transformed Marketing?Chapter 11 - Improving Decision Making And Managing Knowledge Chapter 11.3 - What Are The Business Benefits Of Using Artificial Intelligence Techniques In Decision Making And Knowledge Management?Chapter 12 - Building Information Systems And Managing Projects Chapter 12.2 - What Are The Alternative Methods For Building Information Systems?Chapter 12.4 - How Should Information Systems Projects Be Selected And Managed?

Book Details

For introductory courses in Information Systems or Management Information Systems. Connect Essential MIS Concepts to Everyday Life Essentials of MIS takes an in-depth look at how today's businesses use information technologies and systems to achieve cor