Essentials of MIS (12th Edition)
Essentials of MIS (12th Edition)
12th Edition
ISBN: 9780134238241
Author: Kenneth C. Laudon, Jane P. Laudon
Publisher: PEARSON
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Chapter 3.1, Problem 1CQ1

Explanation of Solution

Competitive forces and value chain models for Nike are:

  • Nike is known all over the globe for its sports products and also a very strong foundation for these products.
  • This makes the competitors to struggle to create an impact on the products in their zone.
  • When compared to its competitors, Nike has better relationship with its customers that provoke them to introduce high quality products.
  • Nowadays, innovation plays an important role and Nike is capable of introducing trends, devices, and sports equipment.
  • Nike has collaborated with Apple and made some innovative products using an iPhone and iPad...

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