Essentials of MIS (12th Edition)
Essentials of MIS (12th Edition)
12th Edition
ISBN: 9780134238241
Author: Kenneth C. Laudon, Jane P. Laudon
Publisher: PEARSON
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Chapter 3.1, Problem 2CQ1

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The competitive strategy followed by Nike is:

  • Product differentiation:
    • This strategy is used by Nike in order to differentiate the products with the help of information of the systems and also enables innovation of new products.
  • Focus on market niche:
    • This strategy is used by Nike in order to target particular market place or special place with the use of information systems.it has also embedded many different technologies in products and services that are correlated to one another.
    • To strengthen the relationship between supplier and customer. This strategy is used by Nike to develop strong relationships or bonds between the consumer and seller with the help of information system...

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