Essentials of MIS (12th Edition)
12th Edition
ISBN: 9780134238241
Author: Kenneth C. Laudon, Jane P. Laudon
Publisher: PEARSON
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Chapter 3, Problem 13CSQ
Explanation of Solution
Steps taken to bring back the customers:
- Company can know its current performance and the areas that need improvement with the help of feedback of the customers about the services provided by T-mobile like the network problems and services with the use of information.
- It will also give the information about the alternative products that are available in the market with lesser service charges than T-mobile.
- The details of the operations and business processes of the company can be derived.
- They can know the needs of the users.
Customers reason to desert the company:
“Yes”, the customers are deserting because of the poor customer service when compared to other competitors like Apple iPhone service.
Use of information technology to find the answer:
- Information technology can be used to get the feedbacks from the customers regarding the services...
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Chapter 3 Solutions
Essentials of MIS (12th Edition)
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