MARKETING 2018
MARKETING 2018
19th Edition
ISBN: 9780357033753
Author: Pride
Publisher: CENGAGE L
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Chapter 5, Problem 8DRQ
Summary Introduction

To discuss: Type of sampling design that is to be used in conducting survey of all homes with listed telephone numbers.

Sampling design is a mathematical function, probabaility of any sample that is drawn from the entire population. Every sample has an equal chance to be being drawn.

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Students have asked these similar questions
What is the difference between the population and the sampling frame?
Telephone surveys may use a telephone directory to identify individuals for a study. Speculate on the type of household that would be underrepresented by using this sampling frame.
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