MARKETING 2018
MARKETING 2018
19th Edition
ISBN: 9780357033753
Author: Pride
Publisher: CENGAGE L
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Chapter 5, Problem 11DRQ
Summary Introduction

To discuss: The term database, its purpose and its elements.

Database is nothing but collection of information that can be arranged in a simplest way for easy access and retrieval. It is a systematic arrangement of data that is used different ways.

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Explain what is a commercial database?
Data collection strategy prior to data entry?
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