MARKETING 2018
19th Edition
ISBN: 9780357033753
Author: Pride
Publisher: CENGAGE L
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Question
Chapter 5, Problem 7DRQ
Summary Introduction
To discuss: Some ways to motivate the respondents to conjoin in mail surveys
Mail survey is the research method where the answers for a questionnaire are sent by way if mails.
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Quantifiable characteristics or qualities or a specific group of people. Examples include age, race, gender and marital status
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