The term marketing research and its importance. Marketing refers to the set of institution, activity, and process of communication, creating, exchanging offerings, and delivering which has the values of clients, customers, society and partners at larger.

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Answer 1

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Chapter 5, Problem 1DRQ

Summary Introduction

To discuss: The term marketing research and its importance.

Marketing refers to the set of institution, activity, and process of communication, creating, exchanging offerings, and delivering which has the values of clients, customers, society and partners at larger.

Expert Solution & Answer

Explanation of Solution

The term marketing research and its importance:

Marketing research refers to the systematic collection, design, interpretation and recording of information mainly to solve the problems of the marketers and also to grab the opportunities.

Importance:

Marketing research is important as it provides the informations which are not currently available.
It provides the informations like needs, desires and purchasing patterns of the consumers
This helps the firms to understand the various marketing opportunities, determine the potentiality for a new product and ascertain the feasibility.

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1. Answer the following about podcasting as a new distribution channel of people who do virtual assistance as their business and include references: • How does podcasting as a distribution channel of a virtual assistant increase their market reach, improve customer experience, and is cost-efficient? • How does this align with the overall marketing strategy? Consider product, price, promotion, and place. • What is the probable target audience, and what are their probable age, gender, location, and interests? • Who are the potential participants? Is it wholesalers, retailers, online platforms, or etc.

Instruction: 1. Give one new distribution channels for Virtual Assistance (freelance business) that is not commonly used. - show a chart/diagram to illustrate the flow of the distribution channels. - explain the rationale behind it. (e.g., increased market reach, improved customer experience, cost-efficiency). - connect the given distribution channel to the marketing mix: (How does it align with the overall marketing strategy? Consider product, price, promotion, and place.). - define the target audience: (Age, gender, location, interests, etc.). - lastly, identify potential participants: (Wholesalers, retailers, online platforms, etc.) Kindly provide references.

Answer 2

Question

Chapter 5, Problem 1DRQ

Summary Introduction

To discuss: The term marketing research and its importance.

Marketing refers to the set of institution, activity, and process of communication, creating, exchanging offerings, and delivering which has the values of clients, customers, society and partners at larger.

Expert Solution & Answer

Explanation of Solution

The term marketing research and its importance:

Marketing research refers to the systematic collection, design, interpretation and recording of information mainly to solve the problems of the marketers and also to grab the opportunities.

Importance:

Marketing research is important as it provides the informations which are not currently available.
It provides the informations like needs, desires and purchasing patterns of the consumers
This helps the firms to understand the various marketing opportunities, determine the potentiality for a new product and ascertain the feasibility.

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Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!

Answer 3

Question

Chapter 5, Problem 1DRQ

Summary Introduction

To discuss: The term marketing research and its importance.

Marketing refers to the set of institution, activity, and process of communication, creating, exchanging offerings, and delivering which has the values of clients, customers, society and partners at larger.

Expert Solution & Answer

Explanation of Solution

The term marketing research and its importance:

Marketing research refers to the systematic collection, design, interpretation and recording of information mainly to solve the problems of the marketers and also to grab the opportunities.

Importance:

Marketing research is important as it provides the informations which are not currently available.
It provides the informations like needs, desires and purchasing patterns of the consumers
This helps the firms to understand the various marketing opportunities, determine the potentiality for a new product and ascertain the feasibility.

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Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!

Answer 4

Question

Chapter 5, Problem 1DRQ

Summary Introduction

To discuss: The term marketing research and its importance.

Marketing refers to the set of institution, activity, and process of communication, creating, exchanging offerings, and delivering which has the values of clients, customers, society and partners at larger.

Expert Solution & Answer

Explanation of Solution

The term marketing research and its importance:

Marketing research refers to the systematic collection, design, interpretation and recording of information mainly to solve the problems of the marketers and also to grab the opportunities.

Importance:

Marketing research is important as it provides the informations which are not currently available.
It provides the informations like needs, desires and purchasing patterns of the consumers
This helps the firms to understand the various marketing opportunities, determine the potentiality for a new product and ascertain the feasibility.

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Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!

Answer 5

Chapter 5, Problem 1DRQ

Summary Introduction

To discuss: The term marketing research and its importance.

Marketing refers to the set of institution, activity, and process of communication, creating, exchanging offerings, and delivering which has the values of clients, customers, society and partners at larger.

Expert Solution & Answer

Explanation of Solution

The term marketing research and its importance:

Marketing research refers to the systematic collection, design, interpretation and recording of information mainly to solve the problems of the marketers and also to grab the opportunities.

Importance:

Marketing research is important as it provides the informations which are not currently available.
It provides the informations like needs, desires and purchasing patterns of the consumers
This helps the firms to understand the various marketing opportunities, determine the potentiality for a new product and ascertain the feasibility.

Answer 6

Chapter 5, Problem 1DRQ

Summary Introduction

To discuss: The term marketing research and its importance.

Marketing refers to the set of institution, activity, and process of communication, creating, exchanging offerings, and delivering which has the values of clients, customers, society and partners at larger.

Expert Solution & Answer

Explanation of Solution

The term marketing research and its importance:

Marketing research refers to the systematic collection, design, interpretation and recording of information mainly to solve the problems of the marketers and also to grab the opportunities.

Importance:

Marketing research is important as it provides the informations which are not currently available.
It provides the informations like needs, desires and purchasing patterns of the consumers
This helps the firms to understand the various marketing opportunities, determine the potentiality for a new product and ascertain the feasibility.

Answer 7

Chapter 5, Problem 1DRQ

Summary Introduction

To discuss: The term marketing research and its importance.

Marketing refers to the set of institution, activity, and process of communication, creating, exchanging offerings, and delivering which has the values of clients, customers, society and partners at larger.

Answer 8

Expert Solution & Answer

Explanation of Solution

The term marketing research and its importance:

Marketing research refers to the systematic collection, design, interpretation and recording of information mainly to solve the problems of the marketers and also to grab the opportunities.

Importance:

Marketing research is important as it provides the informations which are not currently available.
It provides the informations like needs, desires and purchasing patterns of the consumers
This helps the firms to understand the various marketing opportunities, determine the potentiality for a new product and ascertain the feasibility.

Answer 9

Expert Solution & Answer

Answer 10

Expert Solution & Answer

Answer 11

Ch. 5.1 - Prob. 1VC Ch. 5.1 - Prob. 2VC Ch. 5.1 - Prob. 3VC Ch. 5.2 - Prob. 1C Ch. 5.2 - Prob. 2C Ch. 5.2 - Prob. 3C Ch. 5 - Prob. 1DRQ Ch. 5 - Prob. 2DRQ Ch. 5 - Prob. 3DRQ Ch. 5 - Prob. 4DRQ

The term marketing research and its importance. Marketing refers to the set of institution, activity, and process of communication, creating, exchanging offerings, and delivering which has the values of clients, customers, society and partners at larger.

Concept explainers

To discuss: The term marketing research and its importance.

Marketing refers to the set of institution, activity, and process of communication, creating, exchanging offerings, and delivering which has the values of clients, customers, society and partners at larger.

Explanation of Solution

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Chapter 5 Solutions

The term marketing research and its importance. Marketing refers to the set of institution, activity, and process of communication, creating, exchanging offerings, and delivering which has the values of clients, customers, society and partners at larger.

Concept explainers

To discuss: The term marketing research and its importance. Marketing refers to the set of institution, activity, and process of communication, creating, exchanging offerings, and delivering which has the values of clients, customers, society and partners at larger.

Explanation of Solution

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Chapter 5 Solutions

To discuss: The term marketing research and its importance.

Marketing refers to the set of institution, activity, and process of communication, creating, exchanging offerings, and delivering which has the values of clients, customers, society and partners at larger.