MARKETING 2018
19th Edition
ISBN: 9780357033753
Author: Pride
Publisher: CENGAGE L
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Chapter 5, Problem 6DRQ
Summary Introduction
To discuss: Difference between the non-probability and probability sampling and the best situation for random sampling and stratified sampling and Quota sampling.
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Population + Sampling
Pretend that you are tasked to research about Wits College students' satisfaction. You are basically assessing if students are satisfied with the College.
Identify the population of that study.
Give a realistic sample.
Explain why you chose the sample you have. You need to justify that your sample is ideal for the study.
1.The most critical criterion in selecting a sampling technique is
A.how well the sample represents the population being studied
B.the size of the sample
C.the sampling methodology used to select the sample
D.the sampling unit
2.When examining a research problem, prior research a company has conducted on a previous research question would be classified as
A.internal secondary data
B.internal primary data
C.external secondary data
D.external primary data
3.
The first step in the marketing research process is to define the issue or problem. The second step is to
A.examine secondary data for relevant information
B.conduct a primary research study
C.decide if an outside research firm will be used or if the research will be conducted internally
D.analyze and interpret the data
Explain how cluster sampling is different from stratified sampling
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