MARKETING 2018
19th Edition
ISBN: 9780357033753
Author: Pride
Publisher: CENGAGE L
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Question
Chapter 5, Problem 13DRQ
Summary Introduction
To discuss: The ways used by marketers to obtain information from internet and online sources for decision making.
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How can marketers use online services and the internetto obtain information for decision making?
what are decision support systems(DSSs)? How do business use them?
How can marketers use interactive and social marketing toconvert needs to wants and ultimately build long-termrelationships with customers?
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