MARKETING 2018
MARKETING 2018
19th Edition
ISBN: 9780357033753
Author: Pride
Publisher: CENGAGE L
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Chapter 5, Problem 2DRQ
Summary Introduction

To discuss: The 5 steps in marketing research process

Marketing research refers to the systematic collection, design, interpretation and recording of information mainly to solve the problems of the marketers and also to grab the opportunities.

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Discuss the five steps in the marketing research process
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