MARKETING 2018
MARKETING 2018
19th Edition
ISBN: 9780357033753
Author: Pride
Publisher: CENGAGE L
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Chapter 5, Problem 10DRQ
Summary Introduction

To discuss: Market information system and its uses.

Market information system is management information system that collects the market research data, analyzes the data and provide the data information to users and helps to take marketing decisions.

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What is a marketing information system (MIS), and what characteristics should it possess?
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