MARKETING 2018
19th Edition
ISBN: 9780357033753
Author: Pride
Publisher: CENGAGE L
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Chapter 5.1, Problem 3VC
Summary Introduction
Case summary:
Marketers concentrates on the generation f baby boomers. This is because baby boomers are more loyal for many years than the other generations. Many technical brought for the youngsters are bought by the baby boomers.
Marketers were redesigning their products according to the accessibility of the older consumers like placing the shelves at lower levels, lighting softer, lite packing and many others. These people also makes the, marketers to produce new products and they are also focusing on the fit and healthy life.
On the other hand, it is important to the marketers to use the words and rephrases as it should not affect or harm by indicating their age. Thus, research plays a vital role to know about the baby boomers.
Baby boomers are the people who are born between the years 1946 and 1964.
To discuss: The ways the stores used the research observations and findings to tailor the products and stores to appeal to the generation baby boomers.
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