Operations Management
Operations Management
11th Edition
ISBN: 9780132921145
Author: Jay Heizer
Publisher: PEARSON
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Chapter 5, Problem 18DQ
Summary Introduction

To determine: The usefulness of documents in services and provide examples of four types.

Introduction: The documentation of a product or service provides a comprehensive picture of the features and uses of a product or service. It helps the user to get an easy understanding of a product or service and its features.

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Question 4  The process of attracting, approving, processing, fulfilling, tracking, and earning money from customer orders is the lifeline of business to customer and business to business. The order fulfillment process is an integrated activity that touches every business service and requires merging traditional supply chain management with customer service, sales, and marketing activity.    (a) Explain any FIVE (5) order-related service failures under customer order management. Justify your answers.    (b) Discuss any FIVE (5) advantages from the Just in Time (JIT) system towards the distribution requirement planning. Support your explanation with appropriate examples related to distribution management.
Question 5. Describe the concept of measurement level and the four different levels of scale measurement?
Question 2 "In air cargo revenue management, for every flight we operate, we first must forecast the capacity so we can understand how much space we can sell. Unlike on the passenger side where the number of seats is rather standard, the cargo capacity will vary based on the route, the aircraft, the number of passengers, the number of bags passengers are carrying and other metrics." Karri Kauppi, Head of Cargo Revenue Management & Pricing, Finnair Source: The Complexities of Air Cargo Revenue Management https://www.kambr.com/articles/the-complexities-of-air-cargo-revenue-management (a) According to Karri Kauppi, cargo revenue management (CRM) is complex. The first thing in CRM is to forecast the air cargo capacity which would depend on factors e.g. the route, the aircraft, the number of passengers, the number of bags and other metrics. Appraise how Karri practises CRM in forecasting air cargo capacity and pricing available cargo space for sale in order to maximize profitability.…
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