Marketing: An Introduction (12th Edition)
12th Edition
ISBN: 9780133451276
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Question
Chapter 4, Problem 4.6DQ
Summary Introduction
To discuss: The differences and similarities on the research when it is conducted in domestic and international market.
Marketing research is an organized design, meeting of data, investigating on the collected data, and reporting of data according to the marketing situation.
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Marketing: An Introduction (12th Edition)
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