Marketing: An Introduction (12th Edition)
Marketing: An Introduction (12th Edition)
12th Edition
ISBN: 9780133451276
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 4, Problem 4.18MML
Summary Introduction

To discuss: Whether the consumers should have the access to information.

Market research:

The study of consumers by the market place and producers, to gather the required information to know the needs of the customers are termed as market research.

Summary Introduction

To discuss: The benefits and demerits of research for both marketers and consumers.

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