Marketing: An Introduction (12th Edition)
12th Edition
ISBN: 9780133451276
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 4, Problem 4.4DQ
Summary Introduction
To discuss: The usage of customer relationship management (CRM) to reveal customer insights from the gathered data.
Customer relations management:
Customer relations management (CRM) is a big business strategy that is used to learn about customer’s needs and behaviors in order to make stronger relationships with customers. Marketers use customer relationship management to bring out the likes and dislikes of the customer in an organization and its products. They use the relationship to collect data and conduct data analysis.
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Marketing: An Introduction (12th Edition)
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