Marketing: An Introduction (12th Edition)
12th Edition
ISBN: 9780133451276
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 4, Problem 4.12MA
Summary Introduction
Case summary:
The television rating is depends on the particular survey done by Company N. Because of this the favorite shows many might be stopped due to low rating.
Characters in case:
- N Company
To determine: The
Marketing research is an organized design, meeting of data, investigating on the collected data, and reporting of data according to the marketing situation.
Summary Introduction
To discuss: The confidence level and confidence interval and the sample of households and how large for a confidence level of 99%.
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Marketing: An Introduction (12th Edition)
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