Marketing: An Introduction (12th Edition)
Marketing: An Introduction (12th Edition)
12th Edition
ISBN: 9780133451276
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 4, Problem 1BLC
Summary Introduction

To think critically about: The steps in marketing research process which help Person X to analyze the career opportunities and job possibilities.

Introduction:

The study of consumers by the market place and producers to gather the required information to know the needs of the customers is termed as market research.

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