Marketing: An Introduction (12th Edition)
12th Edition
ISBN: 9780133451276
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 4, Problem 1BLC
Summary Introduction
To think critically about: The steps in marketing research process which help Person X to analyze the career opportunities and job possibilities.
Introduction:
The study of consumers by the market place and producers to gather the required information to know the needs of the customers is termed as
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Marketing: An Introduction (12th Edition)
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- How can a marketing researcher ensure that the sample used in a research study is representative of the target population, and why is this important in evaluating the research process? What are some common biases that can affect the results of market research, and how can these be mitigated to ensure accurate and reliable data?arrow_forwardUsing this article Links to an external site.from wired.com Links to an external site.or another of your choice, research and write a brief summary of the emergence of big data in the field of marketing analytics. Here are some questions and concerns you might want to address: What are some of the controversies surrounding big data? Is it ok for companies to sell your data? If you are participating in a “free” service such as a social media app, is it really free? What is the unseen cost? Do you become the product being sold by providing your personal information? Why or why not? How do you feel about that? See also “The Evolution of Big Data and Where We’re Headed Links to an external site.” from wired.com.arrow_forward1.Assume that you are a Marketing Manager and your company wants you to deploy an efficient Marketing information system. Explain how marketing intelligence will help in collecting information?arrow_forward
- What is qualitative research and provide an example when marketing would benefit from this method? What is quantitative research and provide an example when marketing would benefit from this method? How are they different from the information collected?arrow_forwardIn what ways does a market research firm use its advantages to help its clients?arrow_forwardWhat are the ways in which market research need to be carried out for your product?arrow_forward
- Belbin Beverages Ltd flagship product, a honey flavoured beer targeted to women in the age bracket 21 to 40 have been experiencing slow sales over the past year. However, Belbin’s other beer products have continued to perform well. Your task is to conduct marketing research todetermine whether the product should be continued.You must write a report about the marketing research process and your findings.Your report should include:1. A definition of the problem and one research objective2. A descriptive research survey approach. This includesa. Objectives of the survey ( define at most three objectives)b. Details about the Survey approachc. A questionnaire (with at least 10 questions) that links to the research objectived. How the survey was administered (be specific regarding the amount of workers involved, the place/s and time/s)2. An analysis of the data presented graphically (use fictitious/self created data) 3. A presentation of the findings and conclusionarrow_forwardFind a local company such as a restaurant or coffee shop or clothing store. Find a marketing problem in the company (for example, marketing manager found the level of sales has decreased by 45 percent since 2021). Then, explain how the company uses marketing research (for example: survey, experiment, observation or interview and so on) and collect data (either primary or secondary data )to solve the problem. Explain in details.arrow_forwardMarketing Research What is the first step in conducting a marketing research project? Why is it important to define the marketing research problem appropriately? What are the common types of errors encountered in defining a marketing research problem? Does the healthcare environment make defining the research problem more or less difficult? Why? resources should be supported by research from scholarly peer-reviewed resources.arrow_forward
- Please classify the basic steps of the marketing research. Explain each of them.arrow_forwardExplain why it’s important to carefully define the problem or opportunity a marketing research study is designed to investigate.arrow_forwardWhat essential steps are taken in a Marketing Research Project?arrow_forward
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